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Trademark information
Updated: Tuesday, April 22, 2008 This Trademark Usage Policy will show you the proper use of ReelAccess, LLC trademarks and logos.
USE THE CORRECT SYMBOL When referencing ReelAccess trademarks and registered trademarks, always include the proper notation after the name and logo. (® for Registered Trademarks and ™ for Trademarks) Failure to do so dilutes our trademark protection. In text it is only necessary to annotate the first instance of the trademark in a given document or piece. After the first instance you may drop the ® or ™ after the word. When using logos, always include the ® or ™ in every instance. Logos may only be used under license from Real.
USE FULL, PROPER, TRADEMARKED BRAND NAMES Always use the full, proper trademarked brand names in all communications. ReelAccess brands are part of a brand system. Never abbreviate a ReelAccess brand to create an acronym.
DO NOT ALTER REELACCESS BRANDS OR LOGOS When using a ReelAccess brand, never vary the spelling, add or delete hyphens, make one word two, or use a possessive or plural form of the ReelAccess brand. When using a ReelAccess logo, never modify the design, add or delete any elements or words, change any colors or proportions.
THE REELACCESS LOGO The ReelAccess logo must be used as a stand-alone icon to connote origination of ReelAccess, without other logos and trademarks associated with it.
Only ReelAccess products and services may be used in conjunction with the ReelAccess logo.
REELACCESS BRANDS & THIRD PARTY TRADEMARKS Do not combine the ReelAccess brands with third party trademarks. Third party names and logos cannot be used in conjunction with ReelAccess brands and logos in product names except to connote that ReelAccess technology is included. ReelAccess brands and logos may not be used as part of the product name for any third party product.
LOGO SIZING When materials are co-branded, the prominence of the ReelAccess logo should be at least proportionate to its contribution to the partnership. Therefore, ReelAccess’s logo should be of equal size and prominence with an equal partner. If ReelAccess is the dominant partner, the ReelAccess logo should be larger than partner logos. If ReelAccess is one of several lesser partners in an initiative headed by a dominant partner, ReelAccess's logo should be at least of equal prominence and size with the lesser partners, but smaller than the dominant partner. In partner promotions, the ReelAccess logos cannot be altered in any way.
COPYRIGHT STATEMENTS Each name, term or mark that is a registered trademark must include the applicable mark and copyright statement when it is used.
There is no "boilerplate" footnote. The blank space should be a list of all ReelAccess Marks and ReelAccess logos that appear in that particular piece. If all ReelAccess Marks and ReelAccess logos are registered trademarks, then the footnote should indicate as such. Footnotes should always be complete sentences, and ordinarily appear on the copyright page, on the last page of the material, or on packaging.
PRODUCT PACKAGING Special attention should be devoted to the correct use of ReelAccess brands and logos on product packaging. Any ReelAccess brand that is displayed on packaging should be attributed with the appropriate trademark symbol (refer to the ReelAccess Trademarks Chart) the first time it appears on each side of the package. Any ReelAccess logo that is displayed on packaging should be attributed with the appropriate trademark symbol each time it appears on the package. A copyright statement, which is most commonly combined with copyright and patent information, should reference each ReelAccess brand and logo that appears on the packaging. Ordinarily, this footnote appears on the back of the packaging.
POWER POINT & OTHER PRESENTATIONS ReelAccess Brands and logos, should always be attributed with the proper symbol and footnoted on all presentations that are displayed to the public (sales, trade shows etc). If a presentation is used internally, ReelAccess brands and logos should be attributed but need not be footnoted.
THIRD PARTY LICENSORS Some ReelAccess products include technology used under license from third party licensors. You may not use any such third party trademark without express permission from the owner.
RESERVATION OF RIGHTS ReelAccess, LLC is the owner of all right, title, and interest in the ReelAccess brand and logos. No person or entity may reproduce or use (or authorize the reproduction or use of) the ReelAccess brands and logos in any manner other than expressly authorized by Real. Unauthorized use of ReelAccess brands and logos is strictly prohibited.
ReelAccess, LLC may, at its sole discretion, modify the ReelAccess brands and logos at any time. Please refer to the ReelAccess Trademarks Chart periodically to ensure your compliance. In order to assure compliance and quality of control, ReelAccess may request that you provide samples of any marketing, advertising, or other material that includes the ReelAccess brands and logos.
ReelAccess TRADEMARKS & REGISTERED TRADEMARKS (ReelAccess Trademarks Chart) Shown below is a list of current ReelAccess Marks that reflect the current registration status. This list will be updated from time to time, at ReelAccess sole discretion.
When referencing ReelAccess trademarks and registered trademarks, always include the proper notatation after the name and logo. (® for Registered Trademarks and ™ for Trademarks) In text it is only necessary to annotate the first instance of the trademark in a given document or piece. After the first instance you may drop the ® or ™ after the word. When using logos, always include the ® or ™ in every instance.
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